The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of ultra-processed foods (UPFs) is a worldwide phenomenon. Even though their intake is particularly high in developed countries, forming over 50% the average diet in places such as the United Kingdom and United States, for example, UPFs are replacing natural ingredients in diets on all corners of the globe.

This month, an extensive international analysis on the health threats of UPFs was issued. It alerted that such foods are leaving millions of people to chronic damage, and demanded immediate measures. Earlier this year, an international child welfare organization revealed that more children around the world were obese than underweight for the first time, as unhealthy snacks floods diets, with the sharpest climbs in low- and middle-income countries.

A noted nutrition professor, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the analysis's writers, says that companies focused on earnings, not consumer preferences, are propelling the change in habits.

For parents, it can feel like the entire food system is opposing them. “At times it feels like we have absolutely no power over what we are placing onto our children's meals,” says one mother from South Asia. We interviewed her and four other parents from around the world on the increasing difficulties and irritations of supplying a healthy diet in the age of UPFs.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I cook at home as much as I can, but the second my daughter steps outside, she is bombarded with colorfully presented snacks and sweetened beverages. She constantly craves cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. A single pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she anxiously anticipates. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the whole nutritional ecosystem is opposing parents who are just striving to raise well-nourished kids.

As someone associated with the an organization fighting chronic illnesses and heading a project called Encouraging Nutritious Meals in Education, I comprehend this issue profoundly. Yet even with my expertise, keeping my young child healthy is extremely challenging.

These repeated exposures at school, in transit and online make it next to unattainable for parents to limit ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that makes standard and advocates for unhealthy eating.

And the statistics mirrors precisely what families like mine are experiencing. A demographic health study found that 69% of children between six and 23 months ate junk food, and nearly half were already drinking sweetened beverages.

These numbers are reflected in what I see every day. An analysis conducted in the region where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were obese, figures strongly correlated with the rise in processed food intake and increasingly inactive lifestyles. Additional analysis showed that many youngsters of the country eat sugary treats or manufactured savory snacks almost daily, and this regular consumption is linked to high levels of dental cavities.

Nepal urgently needs more robust regulations, better nutritional atmospheres in schools and stricter marketing regulations. Before that happens, families will continue waging a constant war against unhealthy snacks – an individual snack bag at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My situation is a bit unique as I was had to evacuate from an island in our group of isles that was ravaged by a major hurricane last year. But it is also part of the harsh truth that is facing parents in a area that is enduring the very worst effects of global warming.

“The circumstances definitely worsens if a storm or volcano activity wipes out most of your plant life.”

Even before the storm, as a food nutrition and health teacher, I was very worried about the rising expansion of convenience food outlets. Today, even smaller village shops are participating in the change of a country once characterized by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with synthetic components, is the choice.

But the situation definitely worsens if a hurricane or volcanic eruption decimates most of your vegetation. Nutritious whole foods becomes rare and very expensive, so it is really difficult to get your kids to consume healthy meals.

Despite having a steady job I wince at food prices now and have often resorted to picking one of items such as legumes and pulses and meat and eggs when feeding my four children. Serving fewer meals or smaller servings have also become part of the post-disaster coping strategies.

Also it is very easy when you are balancing a stressful occupation with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most school tuck shops only offer manufactured munchies and sugary sodas. The consequence of these difficulties, I fear, is an rise in the already epidemic rates of lifestyle diseases such as type 2 diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The logo of a international restaurant franchise looms large at the entrance of a mall in a Kampala neighbourhood, daring you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that led the founder to start one of the first American international food chains. All they know is that the three letters represent all things sophisticated.

Throughout commercial complexes and every market, there is fast food for every pocket. As one of the more expensive options, the fried chicken chain is considered a luxury. It is the place local households go to celebrate birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for the holidays.

“Mom, do you know that some people take fast food for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from morning meals to burgers.

It is Friday evening, and I am only {half-listening|

Sophia Anderson
Sophia Anderson

A passionate writer and lifestyle enthusiast, sharing insights on wellness and personal development.